What we do
Pool procurement across the independents on a single street. Same suppliers, same specs — combined purchase orders, one delivery window, chain-level pricing.
For investors
A demand-side platform for a £14bn procurement market.
Hubbl aggregates independent restaurant procurement into pooled purchase orders, unlocking chain-level pricing for the independents and profitable cluster economics for the suppliers who serve them. Free for restaurants. 2.5% take rate on incremental GMV from suppliers. Edinburgh pilot launching now.
Snapshot
The one-minute version
The full model, competitive analysis and pilot economics are in the deck — a short summary here so you know whether to reach out.
Why now
UK hospitality closures hit a record 10,000+ in 2024. Procurement is 28–35% of independent P&L. The tools that exist (Choco, Rekki) sell to suppliers, so demand aggregation has never been anyone's business.
Business model
Free for restaurants. 2.5% take rate on suppliers, applied only to incremental GMV — i.e. the volume they win because of Hubbl. Incentives aligned with restaurants, not against them.
Market
UK independent restaurant procurement TAM ~£14bn (35% of £40bn independent revenue). International expansion follows the same postcode-cluster playbook.
Traction
Edinburgh pilot launching now — a real procurement loop with real restaurants and real suppliers in one postcode. Waitlist open on the homepage.
The vision
Procurement is the wedge. The long game is a data intelligence layer, coordinated logistics, a neighbourhood stock exchange, and embedded finance underwritten by verified purchasing history — Square Capital for independent restaurants.
Want the deck and the model?
Drop us a note and we'll send them over. We read every email personally.
Abbie-Louise Gilbert & Grace Ramsay · Edinburgh