The independent market you can't afford to serve — served for you.

Independent restaurants are the biggest untapped account in your book, and the most expensive to serve. Hubbl solves the economics: one purchase order per postcode, one drop, guaranteed volume — and around a 20% uplift on what you get from the same venues today.

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The problem

Ten small drops. Ten invoices. One bad margin.

The reason wholesalers give chains better pricing isn't loyalty — it's cost to serve. One drop, one PO, one invoice, one relationship manager. Independent restaurants come with the opposite of all of that.

10x

The cost to serve an independent versus a chain of equivalent total spend — driven by fragmented orders, small drops and manual admin.

£40bn

UK independent restaurant revenue a year — a market you serve today at the wrong unit economics.

6–7

Separate deliveries a week to independents on a single street, from suppliers who could combine them into one.

A delivery van parked on a narrow British high street with the back doors open and stacked produce crates being unloaded onto the pavement.

You already know the maths.

A £600 drop to a 40-cover bistro costs the same to plan, pack and drive as a £6,000 drop to a chain kitchen. Existing procurement tools were built to sell you AI ops software on top of that broken model — not to fix it.

Hubbl is a demand-side platform. We aggregate the independents on a street into a single account behaving like a small chain — so the economics you already know how to run for chains finally apply to them too.

Same customers. Same street. One clean drop.

The solution

One PO. One drop. One invoice. More volume.

Hubbl aggregates orders from independents in the same postcode into a single consolidated purchase order per zone — with full demand visibility across the cluster, a single batched delivery window, and one invoice per zone per day.

~20% volume uplift Independent demand you cannot reach individually — clusters buy more, more consistently, once they can pool.

10 → 1 drops per zone One batched drop to a postcode replaces many small, separate journeys. Less driving, fewer failed deliveries, lower cost per unit.

2.5% take rate on incremental GMV You pay only on the new volume Hubbl unlocks. Your existing direct accounts continue exactly as they are.

How Hubbl works for suppliers

Chain-like economics, without becoming a chain supplier.

One consolidated PO per zone.Each postcode cluster sends you one purchase order per delivery day — with full item-level breakdown and demand visibility across the cluster.
Predictable demand.Pooled forecasts across the cluster — plan production, stock levels and routes against real numbers, not ten separate guesses.
Batched delivery windows.Shared drop slots per postcode as volume grows — fewer vehicles, lower miles per drop, better utilisation.
You keep the customer relationship.Hubbl is a demand aggregator, not a rebrander. Your invoices, your specs, your account manager — just pointed at the whole cluster.

Overhead still life of wholesale market produce in brown cardboard crates on a dark green painted wooden table. — The independent market, finally at chain economics.

Getting started

How we onboard suppliers.

Join the waitlist

Tell us where you deliver. We prioritise suppliers whose delivery zones overlap with the independent clusters signing up on the restaurant side.

Map your account & catalogue

We integrate with your existing pricing tiers and product lines. Nothing about your catalogue changes — Hubbl simply presents it to a cluster as a single account.

Start receiving cluster POs

One PO per zone per day, one delivery window, one invoice. The 2.5% take rate applies only to the incremental GMV — you keep everything you already earn today.